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Andrew Citrin Joins The Show
(A record quarter for Netflix, NYT's subscription growth strategy and creators entering Hollywood)
Eric Traub
January 25, 2025
What's On Tap
This Week’s Episode (Andrew Citrin)
Andrew’s Bio:
Currently a Senior Director of Revenue Analytics at Dotdash Meredith
Senior Director of Strategy and Analytics at NBCUniversal
Senior Director of Strategy and Operations at Paramount
Watch The Episode Here! Leave a comment under the video!
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Episode Highlights
Netflix continues to be the bellwether by which the rest of the entertainment industry is measured against and they are really now starting to move aggressively to take ownership of that leadership position
So I think if you’re a smaller [publication], it’s really about defining your audience and doing what you do best and then finding room to overlap with other small ones [publications] as well
There’s the famous joking around the New York Times that it’s actually a video game company with a news product
The Host Weighs In
Grateful to have Andrew on the show this week. Fight on!
A couple of quick thoughts on my end.
First, watching TV and movies in the streaming era is becoming an increasingly expensive hobby. Shortly after Netflix announced a record fourth quarter, adding 19 million new subscribers, they raised the prices on both their ad supported and ad free tiers.
Netflix attributes most of this success to the huge live streaming events they hosted this year, including the Jake Paul - Mike Tyson fight and the NFL Christmas Day games. Additionally, Season 2 of Squid Game has exceeded expectations. According to Reuters, Netflix’s market valuation will surpass $400 billion if these subscriber gains hold.
Furthermore, the New York Times subscription bundle strategy feels like an obvious move for them. They’ve been exploring creating these bundles for the last couple of years, and their vast collection of products, from cooking, to games, to news, makes creating subscription bundles very easy. As more and more journalists leave big media and start their own media companies on Beehiiv, Substack and Youtube, expect to see these bundled subscriptions happen consistently between similarly focused publications.
Finally, as we know, the creator economy is taking over Hollywood. I’m particularly excited about how the creator economy can help revive late night television. I expect Jason Kelce’s new show, “They Call It Late Night” to be replicated by other networks. Here’s my prediction: Emma Chamberlain gets her own late night show with NBC. Jake Shane gets his own late night show with Youtube.
What creators would you like to see become late night hosts?
Trivia, Oh Baby!
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